Waterclick.

A water-filter shop where the spec numbers do the deciding

Water filters come in many models that differ by cartridge type, flow rate and litres filtered per year. Most buyers cannot compare them unaided and want to ask before deciding. The task was to make the differences and prices visible fast, and to keep a question one tap away without leaving the page.

From the brief to what happens on screen

Let the product models lead

The home page rotates through the headline models one at a time with a short spec, the list price, the sale price and the saving — so visitors see the difference before opening a product page.

Explain with numbers, not paragraphs

The figures that actually settle a decision — 0.01 micron filtration, litres per minute and litres per year — are set as large numerals instead of long paragraphs about the technology.

Leave several ways to close

Order, add on LINE and call buttons sit together at every key point, because buyers in this category usually ask about installation and cartridges before paying.

One structure, two languages

The content structure switches between Thai and English without needing a separate layout.

What we handled on this project

• Website design & development
• Online shop, cart and customer accounts
• Model pages, a filtration technology page and an FAQ
• A bilingual Thai–English structure
• Domains, hosting & business email
• Ongoing website care
• SEO and Google Ads planning