Petch Pornput.

A jeweller that sells, buys back and takes consignments on one site

The shop does three things that answer three different intentions: selling jewellery, buying it back and taking it on consignment. Funnel them all down one path and someone who came to sell has to walk past the shop first, while someone checking the gold price never finds it.

From the brief to what happens on screen

Split the three services from the first screen

Selling, buying back and consignment each get their own entry point and explanation page, so visitors choose a path on the first screen.

A catalogue that really filters

Products filter by category, price range, brand and colour, because jewellery is chosen on several conditions at once rather than by paging through everything.

The gold price is a reason to come back

The gold price table follows the Gold Traders Association, updates daily for both selling and buying rates, and keeps earlier prices viewable.

Knowledge helps the undecided

Articles on spotting a real diamond, choosing a piece and what jewellery symbolises catch people who are still gathering information before buying.

What we handled on this project

• Website design & development
• Online shop and a filterable jewellery catalogue
• Buy-back and consignment pages
• Daily and historical gold price pages
• Domains, hosting & business email
• Ongoing website care
• SEO and Google Ads planning