DREG Skate Shop.

A skate shop that sells, teaches and runs a park — all on one site

Skate buyers come in two groups who know very different amounts: beginners who do not yet know what they need to buy, and riders who come for one specific part — trucks, wheels or bearings — in the size they already run. One site had to serve both. The shop also teaches and runs a park, and those had to sit on the same site without burying the store.

From the brief to what happens on screen

Separate complete setups from parts

Complete Set, Beginner Set and Kids Set serve newcomers, while decks, trucks, wheels, bearings and grip tape each get their own category for riders who already know which part they are replacing.

Pick the size from one product page

Each deck graphic offers sizes from 7.5 to 8.25 on one page, rather than splitting into a separate product listing per size.

The academy gets its own space

Dreg Skate Academy has its own menu item and pages, setting out course levels from Beginner to Advanced without mixing into the shop.

Own brand and stocked brands side by side

The Brands page holds both DREG's own decks and the other labels the shop stocks, so anyone following a brand finds it from one route.

What we handled on this project

• Website design & development
• Online shop with size-variant products and cart
• Category structure by component and rider level
• Dreg Skate Academy and Brands pages
• Domains, hosting & business email
• SEO