Define goals and scope
Choose services, locations, audiences and actions to measure, such as form submissions or enquiries.
SERVICE / 07
Google Ads planning.
Ad visitors should find the information they were looking for. We plan ad copy, landing pages and enquiry steps together, separating media spend from service fees from the start.
Make search terms, ads and landing pages work together
For businesses with clear services and offers, someone handling enquiries, and a planned budget for testing paid advertising.
A campaign structure, aligned landing pages and an agreed measurement plan.
Service scope
Plan campaigns and copy
Group search terms and copy around real offers, with a list of items to test.
Review landing pages
Check content, offer clarity and ease of contact. New page production is scoped separately if needed.
Set up measurement
Agree on what counts as a conversion and how tracking will be tested in your system.
Review results and adjust
Review costs, enquiries and lead quality using feedback from your sales team.
Budget and timeline
Platform ad spend is separate from campaign management. Landing page production and measurement setup may add costs depending on scope.
How we plan the schedule
Plan account setup, content and measurement before launch, with review intervals and a person authorised to approve budget changes.
Information that helps us estimate accurately
- Services, offers and target areas
- Separate ad spend and service budgets
- Landing page URL and existing ad accounts
- Enquiry handling and information used to assess lead quality
Common questions about this service
Does the fee include ad spend?
The quote separates media spend, management and landing page work so actual costs and scope are visible.
Do we need a new landing page if we already have a website?
An existing service page may work if it matches the ad and makes contact easy. A new page is considered when the campaign offer differs from existing content.
Do you measure only clicks?
Clicks help explain reach, but enquiries and lead quality matter too. We agree on what can actually be measured before starting.
Let’s discuss your project
An idea you’d like to start
Or a system you’d like to improve.
Tell us about your business, goals and concerns
Then we’ll work out a scope that fits