PPK Gold.

A gold buy-back site that settles the price question on the first screen

Anyone about to sell gold wants two things settled before leaving the house: what the price is today, and how far this shop can be trusted. A site that cannot answer both on the first screen loses them to the next shop immediately.

From the brief to what happens on screen

Today's price sits on the front page

A live buying-price card follows the Gold Traders Association, shows the update time and breaks the rate out by purity — ornamental gold, bullion, 18K, 90% and 80%.

Answer trust with concrete things

The XRF analyser, the payment methods, the receipts and the in-store security measures are set out as four short points immediately below the hero.

Be explicit about what is bought

Separate cards cover each kind of gold — 96.5%, bullion, 18K, 14K, 9K, old, damaged and antique pieces — each with examples and its own buying details.

Get a quote before travelling

Customers can send photos of their gold for a free quote on LINE before coming in, which saves both sides a wasted trip.

What we handled on this project

• Website design & development
• A daily gold price display on the site
• Service pages for buying, melting and assaying gold
• Branch and contact pages
• Domains, hosting & business email
• Ongoing website care
• SEO and Google Ads planning