Pacific R.S.K. International.

An abrasives catalogue split by material type and by imported brand

These are consumables on a production line: many types, many grades and several imported brands. The people ordering are purchasing staff and technicians who usually already know the product name or the grade they use. The site had to get them to the right product page as fast as possible, and say what each item is used for.

From the brief to what happens on screen

Group by material type

Abrasive Paper, Disc, Paper Roll, Cloth Roll, Cloth Belt and the tools each get their own category, kept in a side menu that stays visible on every page.

Group by imported brand as well

Tiercel, Kovax, Korprime and Buff&Shine each get their own section, because many customers order by brand name rather than by material type.

Say what each item is for

Every item carries a short note on the materials and kinds of work it suits — sanding wood, steel or curved surfaces — which cuts the questions that used to come before every order.

News and articles catch search traffic

The article and news pages catch people searching a product name or an abrasive grade and pass them on to the product pages.

What we handled on this project

• Website design & development
• Catalogue structure by material type and by brand
• Article and news pages
• Domains, hosting & business email
• SEO