Duct Excel.

A duct manufacturer's site that takes fitters and buyers straight to specs and ordering

These are building-services materials, and the people who decide are fitters, contractors and purchasing staff who look at specs, standards and catalogues before anything else. The site had to reach the technical information fast, and let them order the moment they decide without going back to hunt for a contact channel.

From the brief to what happens on screen

Split the product lines right in the menu

Aluminium ducting and PID board are two separate lines, each with its own accessories and tools, so people find what they need without knowing a model name first.

Put the certifications where they are seen first

The ASTM, Exova, UKAS and Made in Thailand marks sit immediately below the hero, because building-services work is decided on standards before price.

Catalogue and know-how work as a pair

The catalogue page lets people download specs to work from, while the knowledge pages catch anyone still researching ducting and insulation and pass them on to the products.

Ordering stays reachable from every page

The online-order button lives in the top bar throughout, so nobody has to go back to the contact page once they have decided.

What we handled on this project

• Website design & development
• Category structure for aluminium ducting and PID board
• Catalogue, knowledge and client pages
• Connecting the online ordering channel
• A bilingual Thai–English structure
• Domains, hosting & business email
• SEO