Give important services directly accessible pages
Create pages for distinct needs, such as new builds and existing-site care. Include scope, steps, FAQs and related links. Do not put all details behind a button that must be clicked to load them.
Use real work and real questions
Explain context, reasoning and deliverables from projects you are allowed to share. Clearly label concepts and only use numeric results that can be verified.
Connect pages that answer related questions
A planning guide should link to services, and services to relevant work or guides. Link text should explain what the destination covers.
Update information when it changes, not just dates
Google explains that freshness matters for queries needing recent information, and discourages adding content or changing dates merely to appear fresh. Review service accuracy and add information that helps customers.
Monitor after launch
Use Search Console to see which questions lead to each page, alongside actual enquiries. Review content, accessibility to search and usability before deciding to publish many articles.
A checklist to keep
- Service pages have clear URLs and content
- Headings and links explain the destination
- Real projects and concepts are distinguished
- Service and contact details remain accurate
- Someone reviews the information periodically
Sources and references
Google: Helpful content ↗ Google: Freshness systems ↗ Google: Crawlable links ↗A service related to this guide
SEO planning & improvements